tl;dr — Decentralized apps have a long way to go to support the user experience the world expect. SimpleID is trying to fix that problem now.

It’s no secret that user experience in the decentralized web space is lacking. Whether it’s cryptocurrency wallets or decentralized blogging platforms, users are forced to interact with these apps in a way that confuses them, makes them uncomfortable, and often, frightens them. That interaction starts with account creation.

For those of us who build in the decentralized web space, we understand that privacy and security require things like encryption and user-owned data. Those things often require seed phrases and custom browser extensions. Or, at least, it has seemed that those things were required. With SimpleID, we are proving that it’s possible to provide your users the experience they expect while still giving them access to the benefits of Web 3.0.

User experience can’t be undersold. It’s time we as builders focus on this. Let’s meet the users where they are instead of forcing them to come to us. To show the power of SimpleID, we have a benchmark video comparing authentication into Graphite using Blockstack vs. using SimpleID:

The user experience of creating an account with a username, password, and email address is familiar. Keeping that flow inside your app is important. Those two things are significant improvements over the way most decentralized apps work today. And then there’s the time difference. The SimpleID signup process was a full 30 seconds faster. Speed is invaluable in improving user experience. 30 seconds faster to get your users up could make the difference between a long-term user and someone who walks away after that first experience.

If you’re a developer who wants to provide a simple, proven user experience while also giving your users access to Web 3.0 technologies, give SimpleID a try today. It’s free to get started.