Note: Novelicity has transformed into Halff.

I made a late transition in my life to the world of design and web development. As I’ve mentioned on my personal site, I have a much stronger interest in the design side of things, but I understand the importance of front-end web development. I’ve been learning the front-end development side, but the process has been slow. Which in turn presented me with a problem.

After testing an idea I had for a web application designed for authors who were tired of the traditional (and even the self) publishing routes, I felt I had a concept that could work. So, I diligently began designing the user interface. Using my user experience background and my belief that any design HAS to start mobile-first, I created high fidelity mock-ups. I began putting together a product page, and I started building excitement for the product. But then I hit a snag…

I couldn’t learn front-end development fast enough to get this product out. That was a huge bummer. I stopped working on the product. I stopped tweeting about it. All the momentum I had was drying up. I began to focus on other projects and let this one slip to the back burner. That’s almost always a mistake if you truly intend to release something. After a couple months, I decided to dive back in.

It was still very clear that while I was making progress in my understanding of Ruby on Rails, I was not going to be ready to develop a web application of the complexity I needed anytime soon. So, I turned to a site I had discovered while living in Washington, DC.

CoFoundersLab is a DC area-based site that helps match individuals looking to join a startup or launch a startup with co-founders who might be able to help. We all have varying levels of experience in varying areas. CoFoundersLab makes it easy to match up your talents with someone who has complimentary talents. In my case, I had the design experience, but I didn’t have the development experience.

The site is incredibly easy to use, so I was able to begin looking for a co-founder who had the experience I was looking for, the desire to join a startup (if that’s what you can even call this project), and the willingness to work on a non-investor backed project. I won’t yet say I’ve had success because I’ve only been using their service for a couple of days, but I am absolutely convinced this is the route to go. I wish I had done this a few months ago to avoid losing steam on my project.

I don’t think my dilemma is unique to me. I believe there are plenty of business professionals out there, plenty of designers, plenty of developers, and more who don’t have skills in another area needed to launch the business they want to launch. Finding the right co-founder is incredibly important. On my last project, I was lucky to have known my co-founder for about a year before we went into business together. However, when that’s not a possibility, a place like CoFoundersLab makes the search a whole lot easier.

Justin Hunter is a UX Designer, an analyst, and an author. Check out his latest project — Halff. To keep up to date with book releases and additional project information, join the mailing list.